same brand different name

Why in England people change the brand's name that everyone in Europe knows the product for and got used to, to a different name. For example the car brand Opel here is called Vauxhall. Rexona is called Sure, Denim is called Lynx, Ob is called Lil lets, Lays is Walkers. Now probably there are more products renamed in this country, but if is the same product why do they do this?

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